Let Me Interview Your Subject Matter Experts!

Do you want to make your content stand out in 2022 (and beyond?)

We all have the same boring search engine tools that tell us what we need to cover and how often we should use a keyword to rank on Google.

The problem with those tools is that they can suck all of the fun and excitement out of your content and make you write like every other company you are competing against.

What does your audience desire? How can you create content that makes you stand out as a thought leader while making connections with influencers in your niche?

Subject matter expert interviews are the answer to all of your content questions.

What Is A Subject Matter Expert?

A subject matter expert or SME can speak with authority on a topic. For example, if you wanted to talk about recruiting at Google, you would want to talk with a current or past recruiter who worked at Google. A Google recruiter would be able to tell you everything you need to know about the subject and offer the behind-the-scenes insight you need to produce the story you are working on.

How Do SMEs Impact Your Content?

Subject matter experts give your content weight.

It’s one thing to collate a bunch of information you’ve found on Google’s recruiting techniques. But, if you can learn about what makes a great interview at Google from someone who held interviews for Google, all of a sudden, your work has more weight.

Subject matter experts also have their own networks that you can tap into as a content manager. Your work might get a backlink on another website, social media mentions, and hopefully page views in the process.

By investing time in SME interviews, you can take your content from another listicle on Google to a thought leadership piece your ideal audience raves about.

Why Do Companies Avoid SME Interviews?

Here’s a simple fact: SME interviews take even more time than traditional blog posts.

Subject matter experts add a lot to a post, but it takes a lot of energy to find and interview a subject matter expert. Once you’ve conducted an interview, your work has just begun if you want to turn the discussion into a juicy blog post that’s more than just a transcript in disguise.

Uncovering the story amid the ums and pauses isn’t easy, but it’s rewarding work.

Companies avoid SMEs because of the work, but the rewards are tremendous.

Why Should You Trust Me To Do Your Subject Matter Interviews?

Here are some examples of my work:

During my time with WorkBright, I was able to source, define interview questions, interview, and produce two excellent and timely articles based on SME interviews.

• How To Support Women In The Workplace During And After COVID

• The Expert Guide Managing Burnout During COVID

I wrote two unique articles based on one recorded thirty-minute interview with the experts I worked with. I can help dig out the storylines that matter to help you produce great content with subject matter interviews.

I have also conducted 15+ interviews with freelancers all over the country with my podcast, The Ambitious Freelancer. Here’s a look at all the freelancers I have interviewed as a podcast host:

Convinced Yet? Here’s The Pricing:

So, let’s get down to business. How much will it cost me to interview subject matter experts and write a post on your behalf? Let’s break it down into two steps: the SME interview and the blog post writing:

Subject Matter Expert Interview

• Finding SMEs (or interviewing someone you have in mind.)

• Creating questions.

• Interviewing SMEs.

• Ordering a transcript via Rev.

Total Investment: Starts At $1,000 per post

Connect With Me To Learn More

Amanda Cross Co. Content On SME Interviews: