Making Thoughtful HR Tech Brands Sound Like The Industry Leaders They Are

I write search-friendly, research-backed content for HR tech companies that are building the future of work, not repeating the past.

You’re doing something modern that doesn’t come with a playbook. That kind of work deserves content that’s actually helpful, not just another SEO checkbox.

I believe good content should feel useful and supportive. Whether it’s an article that helps you show up on Google, a thought leadership piece that sounds like your team (not ChatGPT), or a stat-packed resource that builds trust, I focus on making content that works.

At Nectar, I’ve written and helped shape content that delivers. One of our most successful pieces is an employee recognition statistics article that has earned more than 1,200 backlinks. It’s been cited by Fast Company, HubSpot, Zendesk, and DoorDash. That traction didn’t come from chasing trends. It started with good questions, thoughtful survey design, and data people actually wanted to share.

One of my favorite projects was a blog full of employee challenge ideas. It wasn’t designed to rank. It was designed to help customers use one of our most-loved features more confidently. Our CS team still shares it with users regularly. That’s the kind of content I love — practical, clear, and built to last.

When I can, I like to bring content to life visually. That means branded charts, SME quote graphics, overview images, and simple visuals that help readers learn faster and share more easily.

This site is where I share what I’ve learned and what I’m still figuring out. Thanks for stopping by.

My Data Has Been Featured In

My original research and survey data has been featured in leading publications and by top brands.

How To Work With Me

Are you ready to make your content count? I offer three main ways to tap into my expertise:

SEO Content

Content that search engines love creates free traffic for your website. Let's talk about my SEO content services if you want to see your content do well on Google, get in featured snippets, and lead to sales.

SEO Content & Quote Sourcing

SEO content can be a long game. It can be months before a piece is indexed and showcased on Google. My SEO content & quote sourcing packages help you get the best of both worlds. SEO later, shares from experts now.

SME Interview-Based Content

If you are tired of creating the same listicles, let’s work together to make your content more unique. I can interview experts in your organization or niche to create stellar articles that help your company shine.

Hire Me!